ASP National Campaign 2016

The Scottish Government is running a three week marketing campaign from 15 February 2016 to raise awareness of the issues of adult harm and adults who are at risk of being harmed.

The ‘Seen Something? Say Something’ campaign urges people in Scotland who are worried that someone is being harmed, neglected or exploited in any way to report it. The campaign includes a re-designed website, press advertising, PR and social media activity.

Campaign toolkit and material

A toolkit has been produced to give stakeholders and partners, including local authorities, police, health bodies and care services the tools to support and promote the campaign though your organisation's channels. This includes an overview of the campaign narrative including key messages, facts and figures, a template press release, web copy and suggested social media posts.

The campaign posters, information leaflet and imagery are available to download below. The "Empty Belly" versions have space for you to place your own organisation's information* so that you can promote the campaign in your area. 

Licensing Requirements

If you are adding your own logo to the campaign materials, it must be no larger than the Scottish Government logo as this is a licensing requirement


A4 Poster Portrait                                     A3 Poster Portrait  

A4 Poster Portrait Empty Belly               A3 Poster Portrait Empty Belly

A4 Poster Portrait                                     A3 Poster Portrait 

A4 Poster Landscape                               A3 Poster Landsape

A4 Poster Landscape Empty Belly         A3 Poster Landscape Empty Belly

A4 Poster Landscape                               A3 Poster Landscape 


A5 leaflet

A5 leaflet (Cantonese translation)

A5 leaflet (Gaelic translation)

A5 leaflet (Polish translation)

A5 leaflet (Urdu translation)

Campaign Images

Campaign Image 1                                   Campaign Image 2                       Campaign Image 3

Campaign Image 4                                   Campaign Image 5                       Campaign Image 6

Campaign Images PDF HR

Solus panel images (empty belly) 

Landscape                                                   Portrait